A small shop,built to outlastthe client.
Dawnfield is 14 people in Brooklyn and Lisbon. We run paid media for one vertical — founder-led DTC brands — and we've been doing it long enough to know when an idea is clever and when it's just new.
Four principles, written down.
Narrow is a superpower.
We only take DTC consumer brands between $2M and $50M. That's a limitation. It's why we already know your vertical's benchmarks, your creative patterns, your attribution quirks — and can tell you the answer in week one, not month four.
Outcomes, not activity.
We report MER, CAC, and contribution margin. Your CFO understands those three numbers. "Impressions" is not a unit of success — it's a unit of spend.
Radical transparency.
You see the same dashboard we do. Every ad we run, every dollar we spend, every change we make — logged and visible in real time. If something went sideways yesterday, you already know about it.
Over-serve, never chase.
If you ever feel like you need to check in to know what's happening, we have failed. Mondays at 8am, you wake up to a narrative in your inbox. Nothing to chase.
Named, not anonymous.
Every engagement has a named strategist, senior buyer, and creative lead in the MSA. You call them directly.