A $1,500 audit,not a sales call.
Two weeks. 20 pages. Exactly what's broken in your ad account, what we'd do about it, and the first 90 days of work — priced and sequenced. Credited back in full if you sign a retainer.
Why we charge for this (and why it converts better).
Free audits are lead magnets. This is a strategy product. Clients who pay $1,500 take the work seriously, and we can afford to put 30 hours of senior time into it.
- ·2-minute form
- ·One-screen benchmark vs. vertical medians
- ·Three flags to investigate
- ·Automated · no human review
- ·Two weeks · two senior strategists
- ·20-page written playbook
- ·CAC headroom model built against your P&L
- ·90-day plan you can run yourself
- ·90-minute readout call + recording
- ·Credited back in full if you sign a retainer
Two weeks, four checkpoints.
Access + kickoff
45-min call. You grant read-only access to Meta, Google, GA4, Shopify. We send a one-page scope doc.
Account deep-dive
Two strategists review 24 months of data, every live ad, your creative library, and your measurement stack.
Playbook drafted
20 pages. Every recommendation sourced to a screenshot or number. Reviewed by a second strategist.
90-minute readout
You + your team, on video. Recorded. We answer every question. The PDF is yours either way.
What a page looks like.
Every page of the playbook looks like this: one clear diagnosis, the supporting data, the fix, and a time estimate.
Your creative library is 68% concentrated in three ads.
In the last 60 days, three ads did $91,400 of your $134,200 spend. The next-best ten ads did $28,600 combined. You have no bench.
Ship 8 net-new concepts against the angle matrix on page 10. Kill losers at 72 hours. Target: top-ad share under 30% by day 30.
CAC headroom: $18 per new customer.
Against a 68% GM and 2.1× year-one LTV, your sustainable CAC is $62 — you're at $44 today. You could absorb a $34M/yr spend profile.
Raise your allowable CAC to $58 for 60 days. Budget headroom modeled on page 16. Expected MER impact: 3.8× → 3.4×, worth it.
Commission a playbook for your account.
$1,500. Two weeks. Fully credited back if you sign a retainer within 60 days. We take on three audits per month and then we close the list.